![CARNIVAL CROSS-PROMOTING [23RD JUNE 2026] - As Carnival continues to grow as both a cultural celebration and an economic driver, Tourism Minister Dr. Ernest Hilaire is advocating for greater collaboration among Caribbean destinations to promote the region’s festivals. He says cross-promoting Carnival events across the Caribbean can boost visitor arrivals, strengthen cultural ties, and position Saint Lucia as a key hub for cultural tourism. The minister noted that Carnival remains a powerful expression of the region’s heritage, resilience, and shared identity, while increasing numbers of travellers continue to journey across the Caribbean to experience multiple festivals. Phoebe Popo reports](https://www.replay.gp/wp-content/plugins/youtube-feed-pro/img/placeholder.png)
MINISTER HILAIRE ON CROSS-PROMOTING CARIBBEAN CARNIVAL
CARNIVAL CROSS-PROMOTING [23RD JUNE 2026] – As Carnival continues to grow as both a cultural celebration and an economic driver, Tourism Minister Dr. Ernest Hilaire is advocating for greater collaboration among Caribbean destinations to promote the region’s festivals. He says cross-promoting Carnival events across the Caribbean can boost visitor arrivals, strengthen cultural ties, and position Saint Lucia as a key hub for cultural tourism. The minister noted that Carnival remains a powerful expression of the region’s heritage, resilience, and shared identity, while increasing numbers of travellers continue to journey across the Caribbean to experience multiple festivals. Phoebe Popo reports
