Politics in the Age of Social Media
Politicians and government agencies are increasingly using social media to communicate with the public. From Facebook to TikTok, social media is changing how public figures like Minister Clay Sweeting convey information, engage with constituents, and present themselves to the general public.
Sweeting and his communications team at the Ministry of Works and Family Island Affairs have devised a strategy that melds comedy and fun with serious information. He shares his perspective on the growing role of digital platforms in politics, the importance of connecting with audiences, and the challenges of navigating an online world increasingly influenced by artificial intelligence.
