'Marginal costs' involved in Xero's growth is a 'different way of doing business

Xero Chief Executive Sukhinder Singh Cassidy discusses the “marginal costs” involved in adding more customers. The online accounting software Xero reported revenue growth of 22 per cent in the past year and is also rapidly expanding its US operations. “One of the beautiful things about being a software business is the marginal cost to deliver our product is the cost to acquire someone,” Ms Singh Cassidy told Sky News Business Editor Ross Greenwood. “It is a fundamentally different way of doing business.”