Meet the teenagers influencing AI influencers at tech startup

A tech company called 1337 is using AI to create online influencers who take directions human users. The firm makes up one upstart in a burgeoning industry that harnesses AI to draw eyeballs and drive revenue in the lucrative business of social media. By 2035, the so-called “digital human economy” is projected to become a $125 billion market, according to a report from research firm Gartner. 1337, pronounced “leet,” refers to its AI-generated influencers as “entities.” Currently, the company says it operates 50 entities, each designed to appeal to a different audience. The company said it plans to add another 50 to its roster in April, with each will being controlled by their own user via an app. ––– Subscribe to ABC News on YouTube: https://abcnews.visitlink.me/59aJ1G Watch 24/7 coverage of breaking news and live events on ABC News Live: https://www.youtube.com/watch?v=gN0PZCe-kwQ&ab_channel=ABCNews Watch full episodes of World News Tonight with David Muir here: https://youtube.com/playlist?list=PLQOa26lW-uI8ixlVw1NWu_l4Eh8iZW_qN&feature=shared Read ABC News reports online: http://abcnews.go.com ABC News Digital is your daily source of breaking national and world news, exclusive interviews and 24/7 live streaming coverage. ABC News is the home to the #1 evening newscast “World News Tonight” with David Muir, “Good Morning America,” “20/20,” “Nightline,” “This Week” with George Stephanopoulos, “ABC News Live Prime” with Linsey Davis, plus the daily news podcast “Start Here.” Connect with ABC News on social media: Facebook: https://www.facebook.com/ABCNews Instagram: https://www.instagram.com/abcnews TikTok: https://www.tiktok.com/@abcnews X: https://twitter.com/ABC Threads: https://www.threads.net/@abcnews LinkedIn: https://www.linkedin.com/company/abcnews #ai #socialmedia #influencer #news #abcnews