Xero Chief Executive details her 'formula of growth'

Xero Chief Executive Sukhinder Singh Cassidy has detailed her “formula of growth”. The online accounting software Xero reported revenue growth of 22 per cent in the past year and is also rapidly expanding its US operations. “You ask why we’re growing? Because we keep adding value to the product,” Ms Singh Cassidy told Sky News Business Editor Ross Greenwood. “Having a robust product that can keep adding value for your customers and having, quite frankly, a mechanism to profitably acquire customers – that is the formula for growth.”