![MSC MARKETING [22ND JANUARY 2026] - From Hollywood celebrities to global music icons and sporting legends, Saint Lucia continues to attract high-profile international visitors, reinforcing its status as a premier global destination. While the increased visibility signals growing international appeal, the island’s Tourism Minister says continued, strategic marketing remains essential to fully capitalise on this momentum.](https://www.replay.gp/wp-content/plugins/youtube-feed-pro/img/placeholder.png)
MINISTER FOR TOURISM ACKNOWLEDGES GREATER NEED FOR STRATEGIC MARKETING
MSC MARKETING [22ND JANUARY 2026] – From Hollywood celebrities to global music icons and sporting legends, Saint Lucia continues to attract high-profile international visitors, reinforcing its status as a premier global destination. While the increased visibility signals growing international appeal, the island’s Tourism Minister says continued, strategic marketing remains essential to fully capitalise on this momentum.
