![TO THE DRAWING BOARD [19TH NOVEMBER 2025] - With AI reshaping communication and online behavior, tourism markets worldwide are being forced to evolve, and Saint Lucia is no exception. Speaking at the SLHTA TEF stakeholder gathering, SLTA Chief Executive Officer Louis Lewis warned that the island risks losing ground in an increasingly digital bookings landscape unless its online marketing strategy undergoes a major modernization. Chelsea Austinay reports](https://www.replay.gp/wp-content/plugins/youtube-feed-pro/img/placeholder.png)
SLTA CEO: SAINT LUCIA’S ONLINE MARKETING NEEDS A DIGITAL GLOW-UP
TO THE DRAWING BOARD [19TH NOVEMBER 2025] – With AI reshaping communication and online behavior, tourism markets worldwide are being forced to evolve, and Saint Lucia is no exception. Speaking at the SLHTA TEF stakeholder gathering, SLTA Chief Executive Officer Louis Lewis warned that the island risks losing ground in an increasingly digital bookings landscape unless its online marketing strategy undergoes a major modernization. Chelsea Austinay reports
