![RESORT RE-UP [14TH JANUARY 2026] - With multiple global awards as a top honeymoon destination and tourism accounting for a significant share of the national economy, Saint Lucia continues to position itself as a premium, luxury-focused destination. Despite having a smaller room stock than some regional competitors, the island’s strategy centres on maximising visitor spend through high-end experiences, a vision Noorani Azziz, CEO of the Saint Lucia Hospitality and Tourism Association, shared with Choice News as he outlined his outlook for Saint Lucia’s tourism profile heading into 2026.](https://www.replay.gp/wp-content/plugins/youtube-feed-pro/img/placeholder.png)
ST LUCIA FORTIFIES REPUTATION AS LUXURY TOURISM DESTINATION
RESORT RE-UP [14TH JANUARY 2026] – With multiple global awards as a top honeymoon destination and tourism accounting for a significant share of the national economy, Saint Lucia continues to position itself as a premium, luxury-focused destination. Despite having a smaller room stock than some regional competitors, the island’s strategy centres on maximising visitor spend through high-end experiences, a vision Noorani Azziz, CEO of the Saint Lucia Hospitality and Tourism Association, shared with Choice News as he outlined his outlook for Saint Lucia’s tourism profile heading into 2026.
