He wanted a magazine with stories of Latino executives, so he made one | Bísness School

When Pedro Guerrero entered corporate America, there was one national magazine covering Latinos in business, Hispanic Business. Yet at the time, 1 in 10 people in the U.S. was Hispanic, and the number was growing rapidly. Pedro Guerrero, once a frustrated art school graduate, wanted to make sure there was more than just one magazine for the community. He wanted to create a magazine that would highlight the stories of Latinos in powerful positions across some of the United States’ biggest companies. Today, Hispanic Executive is far more than a magazine. It boasts interviews with some of the country’s biggest changemakers, from Jessica Alba to former Housing and Urban Development Secretary under President Barack Obama Julián Castro. And Hispanic Executive is just one of the lines of business under Guerrero's larger namesake company. This episode was produced by Fernando Hurtado and Miguel Estrada and edited by James Jeffrey. Follow Hispanic Executive at http://instagram.com/hispanicexecmag. Follow Fernando Hurtado at http://instagram.com/byfernandoh. ——— Don’t miss an NBCLA video, subscribe here: https://bit.ly/2NnofFF For more, visit NBCLA.COM here: https://bit.ly/2uB6niE Download our app: https://nbclosangeles.app.link/LY6vJPoKKHb On Facebook: https://bit.ly/2uFU1px On X, formerly known as Twitter: https://bit.ly/2JsBm5Y About NBCLA The West Coast flagship station of the NBCUniversal Owned Television Stations, serving the vast region since 1949. NBC4 produces 43 hours each week of local news and weather, and the station features the largest award-winning investigative unit in Southern California. NBC4’s news operation has received nearly every industry award bestowed on local news, including numerous Los Angeles Emmy and Golden Mike Awards, two national and two regional Edward R. Murrow Awards, and a Peabody Award. NBC4 news is delivered across the main broadcast on channel 4, at www.nbcla.com, and through multiple interactive social media platforms 24/7. The NBC Owned Television Stations, a division of NBCUniversal, also operates COZI TV (www.cozitv.com), a national network that brings viewers some of America’s most beloved and iconic television shows and movies. #NBC #NBCLA