Making Lotería cool again with Millennial Lotería | Bísness School

Mike Alfaro was home in Guatemala taking a break from his career fast-paced career in advertising in the United States when he saw it: the yellow Lotería game box he used to play all the time growing up. The game held a special place in Mike's heart, but the cards inside the box stood out like a sore thumb. Cards portraying a woman as a reserved woman clad in formal apparel stood at odds with the #MeToo movement that was sweeping the nation. Mike decided to create a "millennial" version of a few Lotería cards for his portfolio. When he shared the drawings on social media, they took off like wildfire. Years later, an actual game-top version would be selling out at Target stores across the country. This episode was produced by Fernando Hurtado and edited by James Jeffrey. Follow Mike Alfaro at https: http://instagram.com/millennialloteria Follow Fernando Hurtado at http://instagram.com/byfernandoh ——— Don’t miss an NBCLA video, subscribe here: https://bit.ly/2NnofFF For more, visit NBCLA.COM here: https://bit.ly/2uB6niE Download our app: https://nbclosangeles.app.link/LY6vJPoKKHb On Facebook: https://bit.ly/2uFU1px On X, formerly known as Twitter: https://bit.ly/2JsBm5Y About NBCLA The West Coast flagship station of the NBCUniversal Owned Television Stations, serving the vast region since 1949. NBC4 produces 43 hours each week of local news and weather, and the station features the largest award-winning investigative unit in Southern California. NBC4’s news operation has received nearly every industry award bestowed on local news, including numerous Los Angeles Emmy and Golden Mike Awards, two national and two regional Edward R. Murrow Awards, and a Peabody Award. NBC4 news is delivered across the main broadcast on channel 4, at www.nbcla.com, and through multiple interactive social media platforms 24/7. The NBC Owned Television Stations, a division of NBCUniversal, also operates COZI TV (www.cozitv.com), a national network that brings viewers some of America’s most beloved and iconic television shows and movies. #NBC #NBCLA